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Applications
Anything
that moves can have a Screenprinted message affixed to it. Trains, trucks,
buses, taxis and cars are all used by advertisers to promote their name
or message by means of Screenprinted decals.
Magnetic material is used widely for identification on company
vehicle fleets, as the vehicle value is easily maintained.
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Product identification decals and transfers are widely used on items
such as outboard motors, electrical appliances, sports equipment, toys
etc.
Double sided decals present very well in retail windows
where impact is imperative. This, combined with the use of electrostatic
decals, is perfect for seasonal promotions.
Decals are usually printed on self adhesive stocks of vinyl,
paper, clear P.V.C. or electrostatic P.V.C.
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Screenprinted
point of purchase items are an invaluable tool for backing up media advertising
at the purchase point.
A showcard, poster, or display unit at the point where the
item is sold leads the customer right to the product.
Screenprinted displays can be produced in cardboard, acrylic,
plastic foam, corflute, timber, metal, etc. They can be cut to shape,
hang from the ceiling, strutted to stand on the counter, mounted with
springs, dangle from shelves or products, slide into fittings, animated
or back lit.
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Many mundane "everyday" products need to have simple economical
packaging so that they retain an "everyday" price. To help boost sales
in consumables often posters advertising new attributes or competitions
are used to liven up a products appeal.
Small run posters, corflute signs and banners can be used
together with other forms of advertising to make your merchandise stand
out.
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Often
screenprinted point of sale stands and posters are used to complement
a range of products that are new to the market place, or to enhance an
existing products appeal.
These marketing tools are particularly successful for seasonal
sales or one of specials.
Often decals can be given away with the purchased product
to become secondary marketing tools such as with the sale of a new car,
always with the dealer's logo and name on it.
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Often a new approach to presentation is required to grab
market share. Often the versatility of the screenprinter enables a new
image to be associated with a package or product.
This flexibility, combined with the many types of substrate
available for use by the screenprinter, bring many exciting possibilities
forward for increased sales.
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Most
of the large 24 sheet posters, railway hoarding signs and maxi signs you
see on your travels are Screenprinted. The inks used give great impact
in depth of colour, brightness and light fastness.
Large banners of calico or plastic are often seen affixed
by rope to buildings, across streets, service stations, fair grounds,
sports stadiums, etc.
Outdoor signs have terrific exposure potential.
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Problems with awkward shapes and sizes can be overcome by
the ingenuity of the Screenprinter.
Many cardboard packs and boxes, particularly for large items
are screenprinted.
Most plastic and glass containers are printed by the screen
process.
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